Showing posts with label Food for thought. Show all posts
Showing posts with label Food for thought. Show all posts

GMO Foods- A Note of Caution



Ashok Vasudevan

If hybridization was the cornerstone of the Green revolution of the 60s & 70s, some would like to see GMOs (Genetically Modified Organisms) as the trigger for the next agricultural revolution. This paper will argue that it is far from it.

It is true that humans have been tinkering with crops for thousands of years. Evidence of selective breeding can be found in Asia dating back to 7800 BCE. About the same time, in the Andes, the natives transformed a noxious plant into Potatoes, the 4th most important crop for humans today. The top 3 (Rice, Wheat and Corn) all came from wild inedible grasses through massive human intervention through the ages. The same process of selective breeding also spawned seedless grapes and watermelons, the fat heads of broccoli and virtually every fruit & vegetable we consume. These are inspiring stories of evolution. So far so good.

But a discontinuous change happened in 1992. Using a newly acquired DNA technology, the Flavr Savr Tomato became the first genetically engineered vegetable. An inhibitor added to its DNA made it firmer with a longer shelf life. With this, the floodgates opened for GMOs. Most will however argue the GMO tomato is not a flavr savr. In fact it's the flavor thief.  But loss of flavor is only part of the larger problem with GMOs.

In 1995 we saw corn, a staple ingredient in processed foods in the US, genetically engineered to produce their own pesticides by using genes from the B.thuringiensis bacteria. By 1996, we saw a host of herbicide resistant crop seeds, allowing for entire fields to be sprayed with weed killing chemicals without damaging the crops.  All of this being done under the FDA's (GRAS) Generally Recognized as Safe standard, rather than the more stringent Federal Food, Drug, and Cosmetic Act (FFDCA) for food additive tolerance requirements.

In the short 25 years since its creation, we have seen the proliferation of GMOs across the US farmland and in supermarkets.  Genetically modified seeds account for 81% of the corn and 94% of the soybeans grown in the US, while in a typical grocery store 70% of what Americans find on shelves are made from ingredients that have been genetically modified!

The US is the largest consumer of GMOs in the world. So it may be instructive to draw some lessons from there before countries outline their own policy towards genetic modification of food.











A bunch of arguments are made to promote benefits of GMO seeds. Main among them are higher yields, resistance to certain herbicides, and improved nutrition.  For farmers looking for a way to increase their profitability, switching to GMOs seemed like a silver bullet.  But only a few short years into what was hailed as the "next revolution in food" the GMO movement is facing serious headwinds both from within the industry and from a larger consumer movement.

A good place to start is an acknowledgement that Americans are the loudest critics of GMOs today.  They are no longer fringe protesters but the mainstream of society. The millennial pushback is a tsunami and major supermarkets and literally thousands of stores across the country are supporting the non-GMO label. In fact Wholefoods has stated that by 2018 ALL its products will be non-GMO. (Let’s take this more seriously- Amazon just bought Wholefoods!)

Now lets turn to the three specific arguments in support of GMOs:

1. GMO crops increase yields- so farmers are enriched: FALSE
After over 20 years of use, no scientific study conclusively supports GMO use as increasing crop yields. Europe, which has resisted the GMO movement, continues to match US corn and sugar beet yields using non-GMO seeds and less herbicides and pesticides!




The promise of Increased yields of GMO crops was a carrot to many farmers who struggled with the high costs of running a farm.  Is their life better today? After 25 years of GMO existence the brutal fact is that apart from the colossal Federal farm subsidy of $25 Billion last year; over 20% of American farmers are on the national food assistance program (SNAP), earlier known as food stamps!

2. GMOs help reduce Agrochemical use in the farm (like Herbicides): FALSE

In theory, planting herbicide resistant seeds allows for a heavy spraying of a weedkiller at the beginning of the season but less spraying during the course of the growing year, reducing overall consumption.  Unfortunately, the theory only held for a few years following the introduction of GMOs. 
The Rise of the Superweed:
Chemical resistant Superweeds are starting to appear on GMO farms across the US. Resistant to one or more types of weedkillers, superweeds are forcing farmers to increase and vary the chemicals used in a single growing season or worse, reverting back to heavy tilling to remove weeds which erodes topsoil.  The increased use of herbicides further raises concern of runoff water laden with toxins entering the water supply.



A picture above is worth a 1000 words. So much for reduced herbicides since the introduction of GMOs about 25 years ago.

When weeds become resistant to herbicides, new GMOs must be formulated to be resistant to additional toxic chemicals.  More R&D costs equal higher seed prices.  Farmers who habitually use GMO seeds become addicted to purchasing the newly reformulated seeds and their corresponding reformulated herbicides in a never ending vicious cycle.


3. GMOs make more Nutritious Food: FALSE

The first attempt to increase the nutritional value of the food we consume by genetic modification was the Golden Rice project. Promoted as a way to prevent childhood blindness caused by a deficiency in Vitamin A, a gene from corn and (animal) bacterium was embedded in a rice variety that helps produce beta carotene, a precursor to Vitamin A in the human body.

Field trials of the rice never never reached the affordability and yields required to make it commercially viable. In addition, the original premise that a Vitamin A deficiency alone caused blindness was flawed as it was later proven that a combination of dehydration and malnutrition in children prevented the absorption of Vitamin A causing the blindness. Golden Rice was fighting a symptom, not the cause.

No comprehensive studies have been done to check the phytochemical dilution in vegetables as they get genetically modified. Without external  fortification it is today virtually impossible to genetically create desirable phytochemicals, micronutrients and alkaloids within a vegetable and have them bio-available to humans. No, GMOs have not enhanced human nutrition. 

The Next Emerging non-tariff trade barrier- GMO Foods

While the GMO/Non-GMO battle continues, health conscious consumers around the world are increasingly purchasing natural and organic foods.  Acreage certified as organic is at an alltime high, and many of the high profile food producers are entering the organic market.  (By definition, organic foods are certified non-GMO)

American consumers are becoming more wary of what ingredients are in their food and are calling for mandatory GMO labeling by food manufacturers. While several food and agrochemical companies are fighting this, it seems almost inevitable that more descriptive labeling is on the way and with that, the debate will almost certainly escalate.
Supermarkets are already demanding non GMO labels. Regulators are scrambling to keep pace. The foundation for a ban on GMO imports into the US and other developed markets (or at any rate increased trade barriers) is an all too realistic scenario.

It appears that the next green wave of food production is at a crossroads in the US, but the manufacturers of GMOs are not waiting to see which direction the American consumer takes. They are aggressively marketing to European and Asian countries, using the same promises they made to American farmers. They question is - will history repeat.

The march of science is unstoppable and genetics is no exception. Science allows us to dream big. But the pursuit of a big dream demands careful callibration and the study of unintended consequences. Our future prosperity lies in our intelligent application of science and not in the mindless pursuit of what can be done as opposed to what ought to be done.

It is true that dozens of countries (28 as of today) have allowed the growth of genetically modified crops in their farms. But it is sobering and heartening to know more countries have banned it than adopted it. Among them Russia, China and the European Union. India is on the fence but veering towards permitting GMOs. It will do well to pause. India has the potential to be the breadbasket to the world. Many things can go wrong in the pursuit of that vision. Adopting GMOs is certainly one of them

Acknowledgement: Deep debt of gratitude to Bob Wells ( Program Coordinator at The MAV Foundation, www.mavfoundation.org) for researching and providing me the early draft for this piece.

References:

Broken Promises of GMOs

A Brief Look at the long history of GMOs

Doubts about the bounty of GMOs

A Hard Look at Three Myths about GMOs


No Silver Bullet in GMO Golden Rice



Ashok Vasudevan

If you are a GMO debate follower, you probably belong to one of four corners in this boxing ring. (Why do rings have corners, you may wonder, but that is a debate for a different time)

Anti-GMO: You may believe humans should not tamper with evolution or you are deeply concerned with unforeseen environmental effects that GMOs may trigger. You are dubious about corporate intent to do good or you may have a religious opposition to tampering with God’s creatures. Irrespective of the reasons, you probably oppose genetic research even if it is deeply regulated. You will vote “Yes” on GMO labeling where you would demand companies declare GMO ingredients in food labels. Ideally though, you may support a complete ban on GMO in foods.

Pro GMO & anti-labeling: You support genetic research and believe responsible and competent scientists are the ones controlling the process. You think the good it can do far outweighs the risks. You may believe the market must be allowed to prevail in this debate and not the regulators and that the environmentalists are habitually shrill and overstating risks. Consequently you think there is no need to legislate GMO labeling and consumers are not going to be better served by this bureaucracy.

Pro GMO, but Pro-labeling: You perhaps believe genetic modification is almost evolutionary or that the GMO train has inexorably left the platform and there is no turning back. You might even support GMO in cash crops (Cotton, Tobacco etc.) provided there are substantial experimental controls on consequences. You may believe the standards for testing must be raised and include not just efficacy, clinical and safety trials but also a new level of environmental trials. You do not easily support genetic modification in food crops and hence will absolutely support GMO labeling in all food be it in retail packs or in food service establishments.

 GMO Fence sitter:  Perhaps you are relatively new to the debate or have been overexposed but unconvinced by arguments on both sides. Perhaps your family is divided on the issue and you are the impartial referee, or equally likely you just don’t know enough and are smart enough not to make up your mind with half-truths. You may be pro- science & left-of-center or you are pro-environment but right of center. In this debate the fence appears to you the least prickly place for now.

Irrespective of your preferred corner in this debate, you are probably familiar with Golden Rice and have probably read a bit about it. It has become the poster child for the GMO lobby and viewed as a Trojan horse for the watchdogs. Let me explain.

Partially developed by the International Rice Research Institute (IRRI) in Manila, Philippines Golden Rice is a genetically modified crop that has a gene from corn and (animal) bacterium embedded in a rice variety that helps produce beta carotene which is a precursor to Vitamin A in the human body. This is being paraded as a major breakthrough. Why?

WHO claims, quarter to half a million children goes blind annually & half of them perish within a year of losing their sight due to Vitamin A deficiency. Now, you can see where this argument is headed.  

IRRI chief Mr. Robert Ziegler and the GMO lobby are full of righteous indignation that environmentalists and Governments should even oppose such a miracle as Golden Rice instead of rushing to restore the sights of millions of children around the world. No surprise, opponents of GMO are feeling a bit flat-footed. How do you oppose something like this without being labeled a child killer?! It appears the corporate ‘evil’ shoe is now on the other foot.


Lets look at some facts on Golden Rice before we raise our voices from our respective four corners.

  • It is now axiomatic that Vitamin A deficiency causes child blindness and that consuming Beta Carotene helps the body produce Vitamin A.
  • Golden Rice has been in development for more than 20 years and it does seem to have the extra beta-carotene that even lends it color to the grain making it golden instead of the characteristic white.
  •  The original developers and scientists working on Golden Rice were powered by a sense of greater good and they even mandated that the grain when fully developed and distributed to famers be on a not-for-profit basis.
  • Field trials conducted across several countries did produce the beta- carotene but the affordability and yields are still not satisfactorily established.
  •  Governments in Japan, China, India and even the Philippines (where the rice was developed) are yet to authorize this GMO crop.
  • The not-for-profit mandate seems to have gotten a bit blurred along the way since it now appears to be owned by Agro Chemical giant Cyngenta, even as work on it continues at IRRI
It may appear Golden Rice is being touted for it potential more than for its performance and is clearly being defended even before its fully commercialized. Notwithstanding these hurdles, scientists will ultimately get it right and pressure on governments will only mount.

But in this entire debate over the years, all of us have gotten so anchored in the GMO vs. non-GMO debate that the elephant in the room is no longer visible to us. Here is the big question that is not being asked. Can GMO Golden Rice really prevent child blindness?

The unfortunate but practical answer is No. This was explained to me in a recent conversation I had recently with a pre-eminent doctor and national award winning eye specialist (who had not heard about Golden Rice!). He said that in his experience, he had seldom witnessed child blindness solely due to Vitamin A deficiency! Malnutrition and dehydration, he explained prevent Vitamin A absorption in the body and it is this lack of bioavailability of Vitamin A that triggers blindness. No amount of fortified rice will prevent blindness without first addressing the basic problems of nutrition and dehydration that plagues poor children in dozens of countries in Asia and Africa. This is akin to treating a symptom while ignoring the cause.

Countries will need to continue work towards improving food security and ensure their children get the basic macro nutrients in the form of carbohydrates, fats and proteins and then travel through Maslow's hierarchy of micronutrients such as Vitamin A, Iron, Iodine etc.
Whichever corner of the ring you now find yourself in, the fight on Golden Rice deserves to be taken to a different theater, free from the clutter and the noise of the GMO debates. 

Fortification- Necessity or gimmick?

Mona Jauhar

Fortified foods have woven their way into our everyday diets. Milk comes with added Vitamin D, OJ with calcium. We consume these fortified foods everyday, yet do not know what fortification really means or whether it is even necessary.

Food fortification can be dated back to 1920’s. Rickets at that time was pretty rampant among young children in the United States.  As Vitamin D is one of the biggest factor impacting bone density and milk, the primary beverage for kids, they started fortifying milk with Vitamin D to create the biggest possible impact. 

Another example is the fortification of table salt with iodine.  Goiter was making its rounds within the population and iodine was found to be an effective cure. Thus to reach the masses, they started fortifying table salt – consumed by everyone, with iodine and found the incidence of goiter dropped sharply. 

There are two terms I would like to go over - food fortification and food enrichment.
Food fortification means the addition of one or more nutrient to a food to improve its nutritional quality and provide public health benefits. For example iodine and Vitamin D are not found in salt and milk respectively. They are added to these foods to counteract the problems of goiter and rickets in the population. 

Food enrichment means nutrients lost in processing of the food are added back in. For example, B vitamins are lost while processing the grain to make flour.  Thus most bread products are enriched with Vitamin B to compensate for the losses during the processing phase. You will find most processed foods to be enriched.

Grocery store aisles are loaded with processed fortified foods.  Consumers are being tricked by crafty marketing techniques into believing that it is healthy to consume fortified processed junk foods just because it has added vitamins to it. In fact dietary guidelines released in 2010 emphasized using unprocessed whole foods and suggested that nutrients found naturally in whole foods may provide more health benefits than do multivitamin/mineral supplements or fortified foods. 

People who need supplementation -
  • If you don’t consume dairy, you must supplement with calcium and vitamin D, either by supplementing with pills or fortified foods/beverages.
  • Vegetarians and people over the age of 50 need B12 supplementation, which is an essential nutrient for healthy nerves, red blood cells and production of DNA.   The only source of B12 is animal protein, thus vegetarians need it.  Our bodies naturally produce less hydrochloric acid (one of the most important ingredient responsible for release of B12 from animal protein in our body) as we age.  Therefore it becomes essential that we supplement with B12 as we age. 
  • Folate for women of childbearing age to prevent neural tube defects.
I recommend that you should consume a diet rich in a variety of whole, natural foods as the vitamins and minerals from these are readily available to your body. Restrict your consumption of processed, fortified, grab ‘n go snacks/bars, granola bars, meal replacement bars/shakes. Recognize a treat for what it is – a food typically high in fat and or sugar that provides little to no nutritious value.  Adding vitamin C to fruit snacks, which is just high fructose corn syrup with a bunch of additives, does not count as a fruit and certainly cannot replace an orange.  Fortifying sweetened beverages with calcium isn’t a magic wand for changing junk food into a health food!

                                                                                               
About the Author:  Mona Jauhar R.D., L.D., is an accomplished nutritionist and a Clinical Dietician who has worked in several healthcare institutions and hospitals before starting NutriAssets LLC, a nutrition website with the primary goal to provide support and guidance to clients with personalized programs that fit the client’s unique health management needs, cultural/ethnic values, stage of change and goals. She can be reached at monajauhar@nutriassets.com 
 

Food Labeling and Genetic Research


Ashok Vasudevan


Scientific American is one of my favorite magazines- it educates, informs and occasionally even entertains. The September 2013 special issue on Food is quite broad in its appeal and touches on a host of issues including food science, food processing and even food politics. The editorial “Fight the GM Food Scare” says “mandatory labels for genetically modified foods are a bad idea”.

As a food entrepreneur, an academic and a student of agriculture; I have been siting on the GMO fence, not clear on how corporates and governments must react. So this issue of Scientific American for me was very timely. The editorial helped me make up my mind. The are wrong. Here’s why.


The issue is in no way simple, it stated in the first paragraph.

Such an editorial beginning promised deep analysis, but soon disappointed. It made a weak argument against GMO labeling and a strong one in support of genetic crops. The premise is that if you support genetic research you must oppose labeling. This is simplistic.

Instead of providing people with useful information, mandatory GMO labels would only intensify the misconception….”

This seems to be the crux of their argument! A popular science magazine’s responsibility is to explain complex concepts simply and minimize misconceptions and not deliberately keep people in the dark. It is true, many of us don’t understand our calories come from carbohydrates, proteins and fats, let alone comprehend the difference between poly and unsaturated fats. So do we now object to FDA nutritional labeling because confused consumers will make bad food decisions? They then move to support genetics by claiming we’ve been:

tinkering with our Food’s DNA since the dawn of Agriculture”.

There is a fundamental difference in plant breeding between mutation, hybridization, tissue culture and GMO, particularly as they pertain to labeling laws. Prop 37 in California had reasonably tight language that requires that to be labeled GMO genetic material has to be changed through DNA injection or cell fusion that breaches a “taxonomic family”. Effectively, hybrid varieties of crops are not GMO. For a scientific journal to not point this out, is tantamount to intensifying misconception.

Today it is virtually impossible to find GMOs in European supermarkets”,

the article bemoans, making us believe the hapless Europeans have no high quality food choices! Europe mandated GMO labeling almost 15 years ago. Today Europeans are significantly healthier and leaner than Americans and their supermarkets have great products.  I was shocked to learn that today “…70 percent of processed foods in the US contain GM ingredients”. Yet, we debate whether GMO labeling is needed. Honestly, what would we rather have? A 70% certainty of GMO foods for dinner, a near 100% certainty of non-GMO or that ignorance is bliss?

Because conventional crops often require more water and pesticides than GMOs do, the former are usually more expensive”.

Here is another dubious argument that is alarmist and trifle ignorant. Alarmist because of its tone and ignorant about how discerning, farmers really are. The brutal truth is agri-companies have no interest in selling GMO crops hat don’t need chemicals. Monsanto and Syngenta are mere poster children and they are not alone.

The GMO-fearing can seek out “100% organic” products.

So why label, they ask. This sounds petulant and childish. So why not make the reverse argument, i.e. support GMO labeling and let “value-seekers simply buy cheaper products”! Maybe the truth is they want no food labeling-be it GMO, organic or nutritional. So what if consumers don’t know. At least they won’t misunderstand!

The editorial reinforces support for genetic crops by referencing a seven-year study in India about GMO crops that gave farmers “a 24% increase in yield and a 50% increase in profit”. It fails to mention this study was not on a food crop but on Bt Cotton (owned by Monsanto) and while results were promising, they have not been replicated elsewhere. Or that the farmers in the study used more chemicals than normal and not less. A Govt. empowered panel is investigating these results and their report is imminent. 

Green peace and other anti-GMO organizations have used misinformation and hysteria to delay the introduction of Golden Rice in Philippines, India and China”.

Golden rice is instructive. Developed by the International Rice Research Institute (IRRI) in the Philippines and now owned by Syngenta, it supposedly produces beta-carotene that helps prevent blindness. It is a GMO that has broken a species barrier. It comes impregnated by genes from corn and bacterium.

But expecting governments to approve this, using the argument that it is generally recognized as safe (GRAS standards) is not setting the bar high enough. I have met with literally thousands of farmers in my years in the Agri-business and I know that if they believed GMO crops would use less water and pesticides (and by the way, prevent blindness in their children) there would be a stampede in their rush to GMOfy and they would literally overturn governments if policy and laws stood in their way. Do the editors really think that the Governments in China, Philippines and India don’t want to prevent blindness in 500,000 children annually by simply waving the Golden Rice wand? Or they want to keep their farmers poor?

Seriously? 

Concerns about GMO foods need to be heeded. Its impact has not been fully studied or understood. We are still in the discovery phase and the road to iteration, development and documentation is long and arduous. 

Supporting GMO labeling need not mean opposing genetic research. Eventually both sides will win this battle. Genetic manipulation seems embedded in our evolutionary gene and the future is likely to be filled with genetically modified organisms as science improves and corporations become more responsible. Equally, GMO labeling will continue to evolve as consumers become more aware and governments more responsive.

For now a tentative start in GMO labeling is better than keeping 300 million consumers in the dark. That's not what a free society does. We should embrace knowledge-sharing and not “shun it based on unfounded fears.


Processed Foods or Prepared foods?

Ashok Vasudevan

Words are beautiful couriers of meaning. A single word can invoke a smile, ignite love, whet our appetite and even make food taste delicious - all at the same time. Just as easily, they can engender bias- either when used without discrimination or when received with suspicion. Words can transform behavior and when misunderstood, cost money. Lots of it. Not just for individuals, but for families, communities and societies at large.


Let me illustrate this further by choosing some words du jour in the food industry. An increasing base of health conscious consumers react as one to words such as carbohydrates  (bad),  protein (good),  fiber (good), local (good), GMO (bad), natural (good), organic (good), processed (bad) and so on. You get my drift.

Right now I’d like to set the record straight on one of those words. “Processed” foods are getting a pounding (mostly deserved) by the media and consumers alike. We are also witnessing increased government activism as cities and states hope to improve public health by regulating their sales.

So what are processed foods and what seems to be the problem?

Lets start with some nutrition basics. Proteins, Fats and Carbohydrates, constitute the macronutrients in food. Fats & proteins are crucial for building tissues, and physical insulation in our bodies. Carbs are the fuel that provides the necessary energy for the human body that account for normal functions such as heartbeat, digestion, walking, eating, etc. Effectively, more than 60% of the all the energy our body needs comes from carbohydrates.

And almost all carbs (99%) we eat come from fruits, vegetables and grains[i]. (Meats contain virtually no carbs.) When we eat whole grains, fruits, and vegetables, our body receives life-sustaining forms of “complex” carbohydrates. These complex carbs also contain fiber, vitamins and minerals- the micronutrients. . While fiber itself is not digested, it plays a vital role in the digestive process. Complex carbs take time to digest as they are broken down methodically to simple carbs, which finally get absorbed as glucose in our blood stream.

To understand processed foods also requires us to understand the difference between simple and complex carbohydrates[ii]. Simple carbohydrates are basically simple sugars with virtually no nutritional value and hence it is best to limit their consumption. Examples of simple carbs include sugar, glucose, chocolate, jam, carbonated soft drinks, fruit juice, honey, crackers etc. Most fruits, and milk are also simple carbs though clearly, some of them are good for you. 

We can find complex carbs in whole grains, (like brown rice, quinoa, Amaranth, millets, whole wheat), most vegetables (lettuce heads and mushrooms are some exceptions with no complex carbs) and legumes (peas, peanuts, beans, lentils etc.).[iii] In a sentence, they are good for you.

So, why is this related to processed foods industry and why the drubbing? I am calling it their ‘subtract, add, transform’ problem.

First they subtract. Vegetables, grains and legumes are stripped off their complex carbs, fibers, minerals and vitamins when they are treated or “processed” to produce easily digested, ‘sugary’ foods. Examples of subtraction abound and include some of our favorites, like white rice (brown rice minus bran), white bread (whole wheat grain minus bran minus wheat germ, then baked), refined flour (whole grain minus bran, then pounded), cream of wheat (whole wheat minus bran minus germ, then coarse ground).  

Second, they add a long list of additives including colors, flavors, enhancers, binders, food chemicals, stabilizers and preservatives, to make a perfectly simple recipe look like an inorganic chemistry textbook. We all go shopping for such products everyday. We come across breads that contain high fructose corn syrup and bromates, juices with sodium benzoate and potassium citrate, jams with sodium diacetate and even some butter with added colors and flavors!

Finally, they transform. Claiming innovation we bring forming, processing and preservation technologies to create new products and claim to enhance taste, nutrition and convenience.  Then they back-pedal and introduce variants that are less harmful hoping consumers feel less guilt (e.g. low fat, low sodium, diet versions etc.). They then fortify with iron, omega-3, anti-oxidants and calcium after stripping them from the original raw materials in the first place! 

Ingredients statements in products we buy are as important (if not more) than even the nutrition label.  Here is one example of ingredients in a rice product available in stores nationwide:

Long Grain & Wild Rice

If you see names of ingredients you don't recognize, cannot pronounce or if it reminds you of your chemistry class, you know you are dealing with processed foods.

I don’t mean to suggest most food companies are irresponsible or that they don’t have the consumers’ health & wellness at heart. Quite a few do and their brands have outpaced the growth of traditional companies over the past decade. Look around the world to see the number of small food companies that have emerged on the platform of sustainability, natural, and organic. These companies, don’t process food. They prepare it like we might, at home. They use natural and organic ingredients, whole vegetables, whole grains, and legumes.  These companies prepare these foods in the kitchens of their factories and not process them in the shop floor of their manufacturing facility. They don’t subtract, add, or transform. They cook.  Here’s an example of ingredients in another rice product that has recognizable ingredients: Water, Brown Rice, Sunflower Oil! 

Brown Rice

These companies have understood that consumers will seek and find foods that combine great taste, health & wellness and real convenience. This is a holistic way of life that consumers have chosen and its here to stay.

To these companies I think words are important. Sustainability to them means sustaining the health of the planet, health of their consumers and the health of the company. Such companies and their consumers know the difference between processed foods and prepared foods. 


References:



[i]  T.Colin Campbell, Thomas M. Campbell, The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss and Long term Health (Benbella Books, Dallas Texas, 2006), 213
[ii]http://www.fitday.com/fitness-articles/nutrition/carbs/simple-vs-complex-carbohydrates.html
[iii] http://www.livestrong.com/article/27398-list-complex-carbohydrates-foods/